Too many small businesses and start-ups overlook the importance of having the right domain name. If you pick one that’s not really related to your business, you’re going to have trouble ranking in search engines. When you buy your domain name, think carefully about what you want to say and what kind of web hosting you need in order to optimize your business. Ideally, you can get your domain name and your hosting through the same company, which makes things easier. Some people use different companies, though, which can certainly be done. Once you buy the domain name, it’s yours – just don’t forget to renew it. Some companies that host sites and/or sell domains have an ‘auto-renew’ feature, which is a good idea to use.
That way you won’t have to worry about forgetting to renew your domain name. You won’t suddenly wake up to find out that your site has gone away because your domain expired. If that happens, someone else might buy it and you would lose out. You don’t want that to be the case, so take the time to be responsible and set things up the right way.
The more automated the process is, the better – it’s less that you have to fret about and cuts down on the number of mistakes that could potentially be made with your domain name. Another thing to consider with a domain name is how close it is to something else. If it could cause a lot of confusion – especially with a competitor or some kind of site that you don’t want to be associated with – you might want to consider choosing something else. You don’t want your site’s domain name to be only a couple of letters different from a popular ‘adult’ site, for example. That could lead to too many embarrassing moments with vendors and clients. Research the domain name you’re thinking of, as well as variations and other options. Then you can come up with the best domain name choice for your business.