Category Archives: Food and Drink

Sales Of Powdered Energy Drinks On The Rise For M2CGlobal

The energy drink industry, a billion dollar market in the U.S. has seen new players enter in the form of powdered energy drinks. M2CGlobal has proven themselves as one of the new strong leaders.

As more and more individuals are searching for a solution to boost their energy levels in the form of an energy drink, we are seeing more and more new comers enter the market. Walk into any corner store or grocery store and you we see an entire dedicated section of these high power energy drinks ready to fuel you for the day. You will even see these positioned right at the cash counter and power walls for the impulse convenient sale. Since Red Bulls introduction into the market place about 5 years ago, there have been many new drinks hit the shelves. Energy levels and sales have both hit the roof.

M2CGlobal entered the market with a powdered healthy energy drink called A.C.T. (Advanced Cellular Therapy). Since launching A.C.T. in April and just 36 weeks later, M2CGlobal has already sold over 3,000,000 portions. What makes this even more amazing is the fact that M2CGlobal has not sold any of these through a retail outlet but strictly over the internet through an ever increasing membership base of 150,000 people that buy directly from M2CGlobals manufacturing and distribution centre. It is expected that this membership base will grow to over 2 million by the end of 2006. Because there is no middle man, M2CGlobal is able to keep the cost down to around $1 per single serving pouch. No wonder sales are as high as the energy one gets from drinking this energy drink.

So whos consuming all these energy drinks? Carlos Fuentes of Puerto Rico says Everyone on our construction site is drinking one of the energy drinks everyday. It keeps up going all day long.

Many construction workers like Carlos rely on these energy drinks for their source of energy throughout their hard day at work.

Energy drinks have become very common for athletes before their events to give them that winning edge that just may make the difference between winning and losing. I take my energy drink an hour before my game as well as many of my teammates says Tony Cross of Miami Florida. I think that may be one of the reasons why we are on a winning streak this year.

Besides construction workers and athletes, others consuming these energy drinks include high school students, shift workers, security guards, bartenders, taxi drivers, truck drivers, heavy machine operators, office workers, assembly line workers and everyone else looking for that feel good extra energy boost from drinking their favorite energy drink.

With many people experiencing low energy levels throughout the day which is expected with todays hectic fast paced world, these energy drinks are providing the solution.

Copyright © 2005 Robert Attieh

This article is bought to you by Robert Attieh

Robert Attieh is a success trainer for home based businesses and has taught proven techniques to hundreds of successful entrepreneurs. For more infrmation on M2CGlobal visit: M2CGlobal A.C.T. ENERGY DRINK Information

E-mail Robert Attieh

Private Label Drinking Water A Powerful Brand Builder

All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company, product and service offerings. A strong brand shows how your offering is different and should clearly express features and benefits that appeal to the marketplace. Those firms that make a clear statement about the strengths of their respective brands generally enjoy greater success in the marketplace.

A strong brand will achieve a number of results. The brand will identify the products or services offered and will define the quality of these offering in the marketplace. In addition the core values of the product and firm should be evident and the mission and specialty of the company should be clearly expressed. The net result of brand creation should be an expression of the personality and character of the firm and an expression of the quality of the product offering.

Branding includes Products and Services:

Branding is not limited to products alone and service firms are often aggressive branders.
Successful service providers are those that identify a need in the market place and develop a message that appeals to the market. The successful message identifies how the firm is best able to add value to the market place.

The objectives that a good brand will deliver the message clearly and confirm credibility. The objective of the message is also target prospective customers on an emotional level. After successful transmission of the massage the prospect should be motivated to buy and, if the message is powerful enough brand loyalty should be created.

Sell on Quality Not on Price:

Studies have shown that those firms that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices lower. The result is that all firms in the market run the risk of selling below cost and, if price cutting continues, bankruptcy is a frequent result.

Firms that prosper in a market are those that can clearly distinguish their offering from those of the competition. Most effective are those that develop a clear message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to that portion of a market that the firm wants to capture. Following the development of the branding message, decisions are required as to the nest way to promote the brand in the marketplace.

Broadcast the Message:

A brand message that is not properly delivered is a waste of time and resources. Even the best brand message fails if it goes unheard and unheeded in the market place. Nevertheless, care must be exercised when promoting a brand because promotion is expensive and bad decisions can result in a disaster for the small firm. The are many avenues to properly promoting a brand and some are more effective than others.

The options available range from print, radio, and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be effective. Many companies dedicate substantial resources to brand promotion using traditional techniques and advertising and public promotion budgets often represent a substantial portion of a companys operating budget. For smaller firms traditional promotion can be a tremendous burden often producing limited or long term results.

Private Label Drinking Water as a Powerful Brand Builder:

A new and effective method of brand promotion is becoming very popular, particularly for small to medium firms with limited advertising and public relations budgets. Private label drinking water has captured the imagination of those companies wishing to convey their message in clear and lasting terms. Private label drinking water is bottled water that includes a custom label designed to specifications that conveys a clear message. Private label drinking water has many uses and applications:

High quality drinking water with custom designed labels conveys a long lasting message without the need for multiple costly exposures. Prospects and clients often keep individual bottles for future use and the image can be viewed repeatedly.

Private labeled drinking water can be best described as consumable advertising that is cost effective and imparts a sustainable message.

Custom labels can be easily modified for specific occasions.

Additional supplies of water can be ordered for meeting, events and public displays.

Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.

Quality is Critical:

Any type of brand message requires a quality effort. A low quality, substandard presentation coupled with the most powerful message will fail if it is perceived to be low quality. This is particularly true with private label water.

The first level of quality involves the quality of the water in the bottle. Low quality, impure water will often result in dissatisfaction and impairment of the message, The best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest quality and the best taste. For more information on purified water visit

Next, the label design must be of professional quality, address all aspects of the desired message and be configured in an attractive, eye catching design. Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.

Creating a powerful brand is critical to the success of any firm in the marketplace and the creation process is only as effective as the expression of the brand message. Many firms succeed or fail as a result of the perception of their brand in the marketplace. Use of private label water is an attractive tool for brand success.

Jon Stout is the Chairman of the Board for Element H2O, a bottler in Chantilly, Virginia offering only Ultra Pure bottled water products and private label opportunities for small and large businesses in all 50 states and Canada.

Visit Element H2Os web site at

You can reach Jon Stout at 1-866-4-PURITY, or by email at

Vending Machine Supplier – Find The Best One For Your Business

You can find a vending machine supplier for just about any product under the sun that you want to sell through your vending machines. When you are getting started in this business it is best to try to find a unique product that you know customers want to buy. Cold food is one of the hottest items on the market today because people like to get something quick from a vending machine when they dont have time for a sit down lunch. Cookies are another option that you can keep in mind when looking for a vending machine supplier.

A vending machine supplier usually has a vending machine program from which you can learn the basics of getting started in the vending machine business. In such a program you can learn about the pros and cons of the cold food vending machine or whether or not you should start off with something small, such as a candy vending machine. You can opt for full service when you buy a vending machine. Cold food vending machine suppliers will assume the costs of the machine and servicing for a monthly commission.

You can also buy or rent your cold food vending machine from a distributor and then look for a vending machine supplier for the products that you want to sell. You can even do this yourself if you sell cold sandwiches, for example. It will require more work on your part, but you can make the sandwiches yourself for the vending machine. Cold food sells well where there are places where people often pick up a sandwich from the vending machine as a snack to tide them over until mealtime.

A cold food vending machine has a glass front so that the customers can see the full range of products inside. It is about the size of a refrigerator and needs electricity, so you do need to have a large area available when you want to place this type of vending machine. Cold food that you can look at including in this type of machine includes sandwiches, but there are many other types of cold food that you can buy from a vending machine supplier. These include such things as cookies, donuts, fruit juice, small containers of fruit and even yogurt.

A vending machine supplier sells in bulk. In general, you need to buy cases of the products, so this means you need to have a cooled area in which you store them. When you visit each of the cold food vending machines on your route, you should have a sample of all the products with you so that you can restock the ones that have sold out. It is important to check these vending machines on a regular basis so that the cold food is always fresh and not out of date. This is why it is important to buy your products from a reputable vending machine supplier that has a best before date well in advance of when you make your purchase.

To find out more about Vending visit Peters Website Vending Explained and find out about Vending Machine Sales and more, including Gumball Machines, Candy Machines and buying Vending Machines.