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Using Your Name as a Domain Name: A Good Thing?

Depending on what kind of business you do, you might want to consider using your name as your domain name. Large businesses rarely do this, but smaller companies – and sole proprietors – often do. It’s more common with musicians, writers, and artists, but there’s no reason that other businesses can’t follow that lead. When you get your domain name, it’s mostly about building a brand. What do you want your brand to say? Do you want to be known by name, or would you prefer to be in the background? Thinking about these kinds of questions can help you decide on the right name for your domain. You don’t have to decide right away.

Take some time to research domain names and web hosting, so you have all the information you need to make the right choice. If you do decide to use your name as your domain, be sure which variation you want to use. Do you go by a nickname? Is your name easily misspelled? What do people looking for you find if they use the most common misspellings? It’s important to know these kinds of things, because you don’t want your name and brand to become wrongly associated with something unsavory.

That would be bad for business, and could also be humiliating for you. It could also be hard to downplay and recover from when looked at from a business standpoint. There’s much more to consider than just having your name as your domain name. As nice as that would look to you, you’ll need to make sure that it’s the right choice. When you’re interested in a domain name, be sure to find out about web hosting, too. If you can find a company that you like and that offers both, it can make things easier and more streamlined for you. Of course, you have plenty of options for how you want to host your domain, so take the time to learn about all of them. That way you can pick and choose until you get the one that’s the best for you.